Brand Awareness Campaign

In the aviation training world, the quality of the experience is not the simulator you’re sitting in, but how well you click with the instructor next to you.
One way pilots bond with one another is through their stories. This campaign shared the stories of CAE’s pilot instructors, creating the instructor/student bond even before the cockpit was shared. We interviewed instructors to find the “hairiest” pilot stories – we then hired a photographer experienced in fashion shooting to depict the pilots as the heroes they truly are. The campaign got huge notice in normally staid aviation publications, and helped CAE increase visibility and bookings.

  • Role Creative Director, Art Director, Writer
  • For CAE Flight Simulation Training