After two years of running the initial “inkblot” campaign, it was time to continue building McGannon’s brand as not just a furniture showroom, but a showroom that helps bring your interior visions to life. Colorful vignettes of furniture were photographed, then sketched over to create a magical, “Wizard-of-Oz” effect. The ad literally demonstrates the creative process, and shows the consumer how well McGannon understands their needs.