
art director - me, writer - mike bales, photography by mike haskins

art director - me, writer - mike bales, photography by mike haskins

art director - me, writer - mike bales, photography by mike haskins
Pergo flooring is truly amazing stuff from Sweden. It looks just like fine wood, but is
virtually indestructible. This campaign featured what would be extreme hazards for any old ordinary floor. The visuals became truly striking when shown from the floor’s perspective.
art director - me, writer - mike bales, photography by mike haskins
art director - me, writer - mike bales, photography by mike haskins
art director - me, writer - mike bales, photography by mike haskins