Brand Awareness Campaign

After averting a hostile takeover, American Standard companies prepared to go public. The challenge was to do a campaign suggesting how sucessful and profitable the company was poised to be, without legally saying “buy our stock.” The key was in letting the consumer know the surprising fact that AS was much more than only toilets.

  • For American Standard Companies
  • Type Print Advertising

art director - me, writer - mike bales, photography by pete seaward

art director - me, writer - mike bales, photography by peter b. kaplan

art director - me, writer - mike bales, photography stock