creative director, writer, art director -photography by manufacturer
creative director, writer, art director
Calling on potential advertisers to run in your luxury lifestyle publication is a challenge when your brand is the number 2 competitor and you keep getting “who are you with again?” This tongue-in-cheek b2b campaign brought products shown in editorial to life as they dished about the perils of the luxury lifestyle – showing fd luxe has a true understanding for the passion that is fashion. Sales got their calls answered and advertisers even looked forward to the next installment of the campaign. Sales were maintained, and even increased during a tough period for the luxury world.