The Scott + Cooner showroom was founded in Dallas in 1995, when modern design was hard to find. These pioneers now find themselves in a much more competitive market with the explosion of the urban residential market and the recent trend toward uncluttered living. This campaign affirms them as a market leader as well as their authority and authenticity as a haven that truly understands the cult that is the modernist. I’m proud to say consumers know the campaign so well, they can quote the headlines!